Before using a website, SoyJoy is just known by its audiences as one of a nutritional and healthy snack bar in Indonesia. Their target audiences rarely know more information that SoyJoy Indonesia can offer besides of their products.
Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials. Since SoyJoy Indonesia doesn’t have a website yet, back in the day, it is always more difficult for them to reach a broader audience.
SoyJoy Indonesia is using one of the Eannovate products that are Web Development to help them present a comfortable and well-designed visual interface, clearer, & great navigation website to give many of their potential customers more insight about SoyJoy Indonesia.
- By using a website, SoyJoy can build a more loyal audience in it (direct channel) without relying on other platforms.
- SoyJoy Indonesia now can optimize itself for search engines, thereby increasing their chances of appearing at the top of Google’s results and getting more visibility with potential customers.