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5 Most Common E-Commerce Web Design Myths Debunked

10 Aug 2018 by Billy Gani

E-commerce web design myths cause many businesses to make the wrong decisions. The wealth of information available on the internet often creates a sense of panic with business owners. They fear they invested poorly or executed an ineffective marketing strategy when they begin to read some of the common web design myths online. The truth is that there are many e-commerce web design myths on the internet, and they hold no value when it comes to business success. The best way to ensure your business uses the most effective web design is to identify common e-commerce web design myths and create a strategy that puts long-established, well-researched practices into place.

Since many clients ask about common myths they hear while networking or see online, it’s important to educate yourself on these topics and provide your clients with well-researched information on the most commonly asked questions about web design.

Let’s take a look at the most common e-commerce web design myths and shed light on reality. You’ll have the confidence to make the right marketing decisions for your business.

Myth 1: Social media creates brand recognition, but does not convert customers.

Proper web design is not the “be all, end all” of your business success. While many people believe that social media is just a platform to get your business name out into the world, there is much more to social media than just brand recognition. Your social media engagement holds a great deal of power when it comes to your business profits.

In recent years, social media transformed to what can be considered a sales platform. Social media marketing gives your business enhanced profitability. SMM investments, like Facebook advertising, prove that there is money to be made through your social media engagement. Social media is more than brand recognition today. It provides an opportunity for your business to increase your customer base, make sales, and enhance the overall success of your brand.

Myth 2: Profit and revenue are the only metrics you should watch when you analyze your business.

While you want to see your business profits grow, and your annual revenue steadily increase, profit and revenue aren’t the only measures of your website’s success. When it comes to effective e-commerce web design, you need to look at the bigger picture. An effective online presence brings in potential growth measurements from many different areas of your analytics. If you want to analyze your business, and evaluate growth, you need to look beyond profit and revenue. Other areas to take into consideration are conversion rates, website traffic, asset values, and social media engagement.

When you track, measure, and analyze these areas of your e-commerce store, you evaluate your business’ overall worth and properly visualize your business’ growth potential.

Myth 3: Your website should be the major focus of all your marketing strategies.

It’s difficult to look beyond your website when it comes to marketing online. This is mostly due to the fact that digital marketing and web design companies push the importance of effective web design and quality graphic design. While these elements of your online presence are absolutely crucial to your online success, they are only part of the bigger picture.

Today’s business success is measured best when you create an overall brand experience that is delivered to viewers across multiple online platforms. There are so many different ways you can market your products and services. If you primarily stick to your website for your marketing strategy, you limit your growth potential.

To find your greatest success online, you need to use your social media presence, mailing lists, PPC campaigns, content marketing strategies, and other online advertising outlets to get your brand in front of the greatest number of customers. Only then will you give your business the chance to reach its full online potential.

Myth 4: Email marketing is ineffective.

Although many people think e-mail marketing is a thing of the past, it is alive and well. E-mail continues to evolve as the greatest form of communication and connection in the business world. The power of e-mail touches both commercial and personal levels. You should use e-mail marketing to deliver relevant content to your customers and potential customers. It is your most effective, most direct link to your customers. When you deliver quality content with captivating graphic design, you can create an e-mail marketing strategy that converts viewers to lifelong customers.

Myth 5: Business success is measured by the amount of followers you have.

While it is true that high traffic and a large group of followers is good for your business, your success is not measured solely on the amount of traffic your website draws. The most effective way to build revenue from your website traffic is to ensure that you target the right audience. Anyone can go look around on your website, but will they purchase your products and services? If you do not target the type of customer that will likely invest in your products, your large number of viewers or followers brings no value to your business.

The goal of all e-commerce web design agencies is to deliver an online presence that creates a quality user experience while it converts viewers into customers. You put a lot of money into web design, brand marketing, product innovation, and customer service, and you deserve the best return on your investment.

 

It’s important to build your brand and create a great brand reputation, but you also need to put your products and services in front of the type of audience that is going to purchase them. Higher numbers don’t guarantee that. When you ensure you identify the right target audience and deliver effective e-commerce web design to that audience, you will see the greatest return on your investment and watch your business grow exponentially.

 

 

Article From : DigitalAgency

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